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Positive Communications is a specialist professional and consumer communications consultancy
for the dental, health, beauty and wellness sectors


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18th November 2014

Facing up to ageing

– Dissatisfaction with their facial appearance prevents 76% of people from having their photograph taken

The galloping growth of social media has encouraged us all to share pictures of ourselves: on holidays, enjoying events with our friends and families, joining dating websites, and increasingly posting ‘selfies’. Many people also digitally upload photographs from the past and add them to their social media accounts as a way of remembering the important events which have occurred. These photographs allow us to chronicle our lives and the changes our face goes through over time.

However, a survey conducted by Sinclair IS Pharma launched today found that 76% of people stated that dissatisfaction with their appearance had prevented them from having their photograph taken. Dissatisfaction with appearance had also prevented 32% of women from posting on social media and 27% of men from going on a date!

Ageing is a natural part of life, it happens to us all, but this natural process can be challenging for some of us to accept. Over a fifth of people surveyed stated that appearing to have aged affected their confidence. Just under half of the respondents claimed to be unhappy with their appearance; with 30-39 year olds the least happy with their appearance (66% of this group were unhappy).

Over 25% of those surveyed admitted that they had judged people because of the way that they were ageing. It seems that people want to appear to stay young, but the majority of us want it to seem that this has been achieved naturally (without anyone knowing we have had help).
This comes as no surprise to makers of SILHOUETTE SOFT® who commissioned the survey to launch their innovative non-invasive face lift. The company is acutely aware that many individuals want to reduce the signs of aging, discreetly with a non-surgical treatment which leaves their face completely mobile, which no one will know has been treated …and excitingly gets better over time!
69% of those surveyed stated facial sagging and wrinkles aged a person the most. There are a number of treatments which aim to minimise the effects of ageing, by reducing wrinkles and facial sagging, including surgery and Botox.  However 80% of those surveyed would not consider having surgery, mainly due to cost and safety concerns.

“A general anaesthetic for cosmetic appearance would be foolish”

Many people were put off from seeking Botox treatment because they felt the treatment did not leave recipients looking natural and affected people’s abilities to express emotions. Some even drew attention to people in the media who they felt did not look natural after the treatment.

“I have seen how some celebs look and no thank you”

SILHOUETTE SOFT® is an innovative new treatment.  Known as the non-invasive face lift it is designed to redefine the face for those looking for restored volume and reduced wrinkles.  The treatment is non-surgical, and produces an extremely discrete and natural-looking result leaving the face completely mobile.  It only takes half an hour to perform and the results last up to 18 months.

The effects of the treatment are two pronged.  Combatting the signs of ageing requires restoration of the skin so it is lifted, smoother and more toned, but it also needs to redefine the shape to combat the gravitational pull around the lower half of the face and jaw line.  To meet this dual requirement, SILHOUETTE SOFT® combines two effects: lifting and regenerating.

SILHOUETTE SOFT®’s pioneering technology uses bidirectional absorbable thread cones.  Polylactic acid (PLA), the principal component of SILHOUETTE SOFT® is a polymer known in the medical field for many years (suture thread, orthopaedic pins, screws and nails for bone fractures are all made from PLA).  This polymer is particularly biocompatible in humans and is also completely biodegradable.
The lifting effect is immediate and discreet as it is the result of compressing and elevating the facial tissue at the time of treatment. The tension of the inserted thread lifts the sagging tissues.

The regenerative effect is gradual and natural:  After insertion the reabsorbable cones on the thread anchor themselves into the tissues and stimulate the body to produce its own collagen.  This action, which continues over time, helps increase the volume of saggy areas and restores shapeliness to the face gradually to achieve a natural looking result.

The minimally invasive treatment is performed by a specially trained medical practitioner.  Local anaesthetic cream is smoothed on the face.  Once numb a SILHOUETTE SOFT® thread dotted with tiny cones is introduced just under the skin.   The whole procedure takes half an hour in duration and patients can resume their routine immediately after treatment.  Sometimes there is a small amount of bruising around the entry point however this can be covered with mineral make-up immediately after the treatment.

With 55% of those surveyed admitting they would consider an anti-ageing facial treatment if no one knew they had had it, and if there was no downtime, it appears that the SILHOUETTE SOFT® treatment at last provides way to achieve this.  For more information please visit
Notes editors
SILHOUETTE SOFT® is made in the United States and its development draws on six years of experience in suture suspension where cones were first used in reconstructive surgery and cosmetic surgery.
Press experience:   We are holding a special press demonstration of the new SILHOUETTE SOFT® treatment in December at a well-known central London clinic.  As you can appreciate space will be limited and if you would like to attend please contact Tracy or Emily to get your name down now.

If you would like have a SILHOUETTE SOFT® treatment, please also let us know immediately.

Press office
Positive Communications.  Please contact:
Tracy Posner    Emily von Speyr
020 8566 8811   07957 107949